Manuel Fradinho Oliveira is senior research scientist at Sintef. His research interests include social media, serious games, user engagement, gamification, user behaviour change, virtual environments, and mixed reality. He has more than 100 refereed conference and journal publications to date. He is the main founder of HighSkillz, a start-up specializing in rapid competence development using serious games and gamification. He currently works on MyNeighbourhood EU project where he developed a gamification methodology that allows citizens to gamify their co-designed services. He is also working on the use of serious games in attracting young talent to manufacturing education.